Stone & Tree is a craft beer brand identity designed for an Albany, NY brewery targeting the outdoor adventure crowd — hikers, campers, and anyone who believes a cold beer is the best reward after a long trail.
The identity is built around rugged approachability. The logo pairs a script wordmark with a shield icon, striking a balance between heritage craft brewing and the outdoors. The color system reinforces this duality: forest green and off-white textures anchor the core lager line, while red steps in for the pale ale, giving each variety its own personality within a cohesive system.