Green the Scene: Zero Waste Bound is a brand identity and signage system I designed for Ulster County, New York to support their new zero waste grant program. The program helps municipalities and nonprofits host zero waste events by providing funding and a branded toolkit to bring sustainable waste practices to fairs, festivals, and community gatherings across the Hudson Valley.
I designed the full visual system from the ground up, including the logo and brand identity, event wayfinding signage, waste sorting station signs, and digital assets for social media and the web. The brand needed to work across a lot of different contexts, from a small social media post to a large outdoor sign at a crowded festival, so consistency and clarity were central to every design decision. The visual language draws on scrapbook collage, paper texture, and printmaking to give the system a handmade, tactile quality that connects back to the idea of scraps and composting. The result is a system that feels approachable and fun while still doing a serious job of helping people understand how to reduce waste and why it matters.
