The Nature Bus is a free public transit service launched by Ulster County, New York, that connects residents and visitors to the region's most celebrated parks and nature preserves. Running every Saturday from June through late September, the service takes riders to destinations like Mohonk Preserve, Minnewaska State Park, Walkway Over the Hudson, and Kingston Point Beach, with no car or admission fee required. Now in its third year, the program is built around the idea that access to nature should be simple and available to everyone.
Branding for a program like this carries real responsibility. The identity needed to feel adventurous and welcoming without coming across as intimidating or overly institutional. The design work focused on building a visual language that could work across bus signage, route maps, and digital materials while staying immediately recognizable. Color, typography, and illustration work together to evoke the specific landscapes riders encounter, helping people connect with their destination before they ever step on the bus.
